Sony NEX Launch

Client:SONY and Borkowski
Date: 2011

Fashion show produced on behalf of Borkowski PR.

sevens7 were engaged by SONY and PR agency Borkowski (Now Beige PR) to plan and produce a fashion show in order to launch the NEX range of cameras. Journalists and Celebrities were invited to experience the range for themselves by shooting the models at a private show produced in partnership with Vauxhall Fashion Scout. Carl Barat and Jameela Jamil provided the soundtrack buried deep in a soho car park space.