SEAT Human Car Wash

at Rockamring Festival
Client:SEAT Germany and Rebel Marketing
Date: 2012

Festival Activation for SEAT Germany and Rebel Marketing.

SEAT Germany and Rebel Marketing engaged sevens7 to deliver Production Management services for their SEAT Human Car Wash activity at Germany’s 2012 Rock Am Ring Festival. The Human Car Wash, designed and delivered by sevens7 for VW Group UK in 2010 has previously featured at Rock Am Ring as well as the UK’s Reading and Leeds Festivals. The system consists of 3 x 40′ shipping containers converted via bespoke build to include showers, changing rooms, staff and production offices and a DJ booth.