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Nike World Basketball Festival 2012

Client:Slice
Date: 2012

Slice engaged sevens7 to provide Production Management and Site Management services.

Slice engaged sevens7 to provide Production Management and Site Management services for the Nike World Basketball Festival held in Brixton’s Windrush Square. Agency Slice brought us in to provide Production, Stage and Site Management services for their Nike World Basketball Festival, part of a series of events held by the brand in London prior to the Olympics. The event, held outdoors on a gloriously sunny day at Brixton’s Windrush Square, celebrated the game and its culture and featured a full size basketball court, temporary ‘grand stand’ seating systems, a live OB by Choice FM as well as a fully interactive area promoting Nike’s ESP trainer technology. Local community teams from Junior to Senior level took part in the competition and demonstrations as well as NBA superstars Luol Deng and Scottie Pippen.