Festival Activation for hair care brand.
Bringing a trailer trash salon to Latitude festival 2012. sevens7 created, built and produced the Hair of the Dog Salon for hair care brand Evo. The ‘evo experience’ was created to give festival goers the ‘Latitude look’. The ‘evo experience’ had its own salon, bar and festival shop which was open throughout the whole duration of the Latitude festival. sevens7 delivered the whole project from the design stage all the way through to live production.