Ben & Jerry’s Festival

Client:Ben & Jerry’s
Date: 2011

Site Management, Production Management & Event Management for the 2 day, 2 city music festival.

The Ben & Jerry’s Sundae festival was delivered on behalf of Mischief PR. The family orientated event was held at two sites on the same weekend for the first time in 2011, London’s Clapham Common and Manchester’s Heaton Park.

sevens7 were engaged to provide licensing applications, Production Management, Site Management, Event Management, Artist Liaison and Sponsor/Concession Liaison Staff in order to deliver the events. Each of the sites was open for two days over a weekend and licensed for 20,000. These lucky festival goers were treated to two stages of music artists, boutique quality concessions, a petting farm, plenty of family orientated activities and of course untold amounts of free Ben & Jerry’s ice cream to help them get through the day.

sevens7 Event Intelligence were also involved in delivering the shows by providing the operational staff structure at each site with temporary communications networks including site wide internet access, networks for the electronic ticketing mechanic, bars, production, event control and security.