Saatchi & Saatchi (the advertising agency) and Partizan (the TV production company) filmed a large audience watching a big screen and singing along (in the style of Karaoke) to well known songs, filmed in Trafalgar Square, London. The activity was later broadcast as a TV advert for T-Mobile and sevens7 provided the following services:
- Licensing and health and safety planning alongside the Local Authorities.
- Event Management
- ELT Team member in control of crowd monitoring, and security
