sevens7 were engaged by advertising agency TBWA to produce the Nissan Juke Launch in Manchester’s Piccadilly Gardens. The launch featured a branded mobile stage unit in situ for 1 week that opened up as a pop up live gig featuring La Roux.
This was an extremely original event; uniting top level athletes in various extreme sports disciplines, with photographers and filmmakers, giving a highly creative atmosphere. Sevens7 activated Nissan’s sponsorship by installing some of Nissan’s assets including the HUB, a 40′ articulated lorry that folded out to form a stage/VIP area. We ran this event in 2007, and 2008.
sevens7 provided event management services to the Freeride World Tour during Nissan’s sponsorship in 2007, 2008 & 2009. The events took place throughout Europe, Russia, Canada and the US.
The Nissan Qashqai Challenge was delivered in partnership with brand entertainment agency Stream. The series, over two years, was held in Milan (Parco Sempione), Madrid (Estadio Bernabeu), Munich (Olympic Park) and London (Tate Modern, South Bank), and featured 25 of the world’s best mountain bike free riders competing on temporary courses. The events were attended by over 80,000 people and broadcast on Channel 4 in the UK and across the world via additional distribution deals. sevens7 helped develop the event format and were engaged to deliver the following services:
- Location research & final venue recommendations
- Manage the development & realisation of course design
- Identify local production partners
- Contract local production partners (to Stream)
- Manage local production partners
(Direction on procurement, production specs, course materials, site specs)
- Contract venues (to Stream)
- Develop branding plans for event
- Licensing of events via the various relevant local authorities
- Health, Safety & Welfare processes & documentation
- Site & Production Management
- Event Management
The Nissan Qashqai Challenge was delivered in partnership with brand entertainment agency Stream. The series, over two years, was held in Milan (Parco Sempione), Madrid (Estadio Bernabeu), Munich (Olympic Park) and London (Tate Modern, South Bank), and featured 25 of the world’s best mountain bike free riders competing on temporary courses. The events were attended by over 80,000 people and broadcast on Channel 4 in the UK and across the world via additional distribution deals. sevens7 helped develop the event format and were engaged to deliver the following services:
- Location research & final venue recommendations
- Manage the development & realisation of course design
- Identify local production partners
- Contract local production partners (to Stream)
- Manage local production partners
(Direction on procurement, production specs, course materials, site specs)
- Contract venues (to Stream)
- Develop branding plans for event
- Licensing of events via the various relevant local authorities
- Health, Safety & Welfare processes & documentation
- Site & Production Management
The Nissan Qashqai Challenge was delivered in partnership with brand entertainment agency Stream. The series, over two years, was held in Milan (Parco Sempione), Madrid (Estadio Bernabeu), Munich (Olympic Park) and London (Tate Modern, South Bank), and featured 25 of the world’s best mountain bike free riders competing on temporary courses. The events were attended by over 80,000 people and broadcast on Channel 4 in the UK and across the world via additional distribution deals. sevens7 helped develop the event format and were engaged to deliver the following services:
- Location research & final venue recommendations
- Manage the development & realisation of course design
- Identify local production partners
- Contract local production partners (to Stream)
- Manage local production partners
(Direction on procurement, production specs, course materials, site specs)
- Contract venues (to Stream)
- Develop branding plans for event
- Licensing of events via the various relevant local authorities
- Health, Safety & Welfare processes & documentation
- Site & Production Management
The Nissan Qashqai Challenge was delivered in partnership with brand entertainment agency Stream. The series, over two years, was held in Milan (Parco Sempione), Madrid (Estadio Bernabeu), Munich (Olympic Park) and London (Tate Modern, South Bank), and featured 25 of the world’s best mountain bike free riders competing on temporary courses. The events were attended by over 80,000 people and broadcast on Channel 4 in the UK and across the world via additional distribution deals. sevens7 helped develop the event format and were engaged to deliver the following services:
- Location research & final venue recommendations
- Manage the development & realisation of course design
- Identify local production partners
- Contract local production partners (to Stream)
- Manage local production partners
(Direction on procurement, production specs, course materials, site specs)
- Contract venues (to Stream)
- Develop branding plans for event
- Licensing of events via the various relevant local authorities
- Health, Safety & Welfare processes & documentation
- Site & Production Management
