After a last minute change of supplier Sevens7 IT were called in to provide a complete voice and data solution to the Ben & Jerry’s festival in both London and Manchester simultaneously. Used to delivering hi grade networks in unusual locations at short notice the Sevens7 IT team jumped to the challenge and got down to work.
As timescales were tight it was not going to be possible to use a traditional connectivity solution such as bonded DSL or ADSL2+ on one of our 2:1 ratio circuits. With this in mind the team decided to deliver the internet connection via hi-speed satellite broadband. Due to the speed of our V-Sat systems we were also able to provide a robust VOIP service giving the festival landlines in key areas such as production, artist liaison and the ELT.
Redundancy is always at the heart of any network we provide and Ben & Jerry’s needed a connection that would not fail. To ensure downtime was not going to be an issue we ran 2 x sat systems concurrently via different ISP’s which gave us the resilience we required in the unlikely event of one connection failing. Using our failover technology if any outage did occur the users would be unaware as the system automatically switches over to the working connection.
The phone and internet requirement was not just confined to the backstage/production area, with ticket booths and client areas also needing to get online we had to look at the best way of sending the connection across distances of up to 1km without compromising speed. To achieve this we employed our new radio point to point units which allow us to send our data network across vast distances safely and securely. As a result every area that requested it was provided with an 18mbps down/3mbps up service giving Ben & Jerry’s its fastest connection yet! Roll on 2012
sevens7, on behalf of Jubba & Mischief PR, provided site management, production management & event management at both sites for the 2 day music festival on London’s Clapham Common & Manchester’s Heaton Park. This year was the first year the festival was held in two locations on the same weekend in July.
sevens7, on behalf of More Creative who designed & managed the activity, custom built and production managed the Tuborg Town activity at 4 UK festivals in 2011: Reading Festival, Wireless, Download & Hard Rock Calling.
sevens7 were engaged by Elastic Productions to production manage the annual Pernod Ricard summer party.
sevens7 produced the Sony area at Trafalgar Square’s World Book Night. Keeping all the guests warm with a free cuppa.
The event, celebrating 250 years of the Guinness brand, included over 60 live performances across Dublin in 33 venues for 5hrs. It was broadcast live on television to over 100 million people. sevens7 were the live event producers responsible for event management, production management, licensing & health and safety planning alongside the Local Authorities & other stakeholders. We also provided consultancy to additional flagship events held in Africa and Asia as part of the wider brand activity.
Not all festivals are long queues, cheap burgers and flat lager! Over the last few weeks, we have produced an Ibiza terrace bar for San Miguel at the Taste of London and Taste of Edinburgh food and drink festivals. The festival allowed guests to sample some of the capitals’ finest food accompanied by a cool San Miguel served in a bespoke chalice glass, whilst chilling to our live Ibiza DJ. Oh, and we were awarded best brand activation at Edinburgh too.
Not all festivals are long queues, cheap burgers and flat lager! Over the last few weeks, we have produced an Ibiza terrace bar for San Miguel at the Taste of London and Taste of Edinburgh food and drink festivals. The festival allowed guests to sample some of the capitals’ finest food accompanied by a cool San Miguel served in a bespoke chalice glass, whilst chilling to our live Ibiza DJ. Oh, and we were awarded best brand activation at Edinburgh too.
sevens7 were once again engaged by Mediacom to produce and manage the Dell Internet Cafe at Beach Break Live in 2011
Slice engaged sevens7 to supply a production manager and crew for the GHD experience during the Katy Perry Tour. London & Australia
