Beck’s Fusions 2008 was delivered in partnership with experiential marketing agency Material. sevens7 designed and produced the event delivering the following:
- Event creative format
- Licensing and health and safety planning alongside the Local Authorities.
- Production & Site Management
- Event Management
Manchester’s largest outdoor music event that year featured the very best in contemporary music and art collaborations. The 3 day music and art festival saw 30,000 people experience bands collaborating with visual artists to create one-off performances exclusively for the show. The headline performance came from Massive Attack who teamed up with United Visual Artists (UVA) to create a unique cinematic fusion.
The production was built in and around Castlefield Arena, Manchester – Britain’s first urban heritage site. It included a 62m Star Events Vertech stage spanning a canal and bar structures crafted from shipping containers.
