The event, celebrating 250 years of the Guinness brand, included over 60 live performances across Dublin in 33 venues for 5hrs. It was broadcast live on television to over 100 million people. sevens7 were the live event producers responsible for event management, production management, licensing & health and safety planning alongside the Local Authorities & other stakeholders. We also provided consultancy to additional flagship events held in Africa and Asia as part of the wider brand activity.
